ZEAL Service Industry
A brand-new domain from zero, then ads measured by the enquiry.

Who they are

Cleaning and pest control for Kota Kinabalu

Zeal Service Industry Sdn Bhd cleans and pest-proofs commercial and residential buildings: office and mall cleaning, clinical cleaning, high-rise facade work, post-construction clean-ups, and termite, rodent, cockroach and mosquito control.

What was broken

A strong name offline, almost nothing online

ZEAL was not showing up for searches like “pest control Kota Kinabalu” or “cleaning service KK” while competitors were. Its old web address had lapsed and been taken by someone else, so it had to start again on a new domain with no history.

What we did

Site first, then ads that count enquiries

1. 1

   One site for two businesses

   Separate cleaning and pest control sections, a page for each service, area pages for Kota Kinabalu and nearby towns, and a quote form. Real crew photos replaced stock images.

2. 2

   Lighter and findable before go-live

   Site images cut from 128 MB to 8 MB, every page checked on six screen sizes, and the site submitted to Google and Bing on launch.

3. 3

   Their enquiries, in their inbox

   Quote-form submissions go straight to ZEAL, on an account in their name.

4. 4

   Answered 47 Google reviews

   The business profile had never replied to one.

5. 5

   Google Ads for pest control, then cleaning

   Campaigns that count what a customer actually does — tap WhatsApp, tap to call, send a quote form — and block searches from people who want to buy chemicals or do it themselves.

6. 6

   Reports in enquiries, not clicks

   Each monthly report leads with enquiries and cost per enquiry, so the owner can read it in two minutes.

What changed

The phone and WhatsApp started working

• 335 enquiry taps from the website between 30 April and 26 September 2026: 265 WhatsApp, 42 quote forms and 28 phone taps. WhatsApp was only counted from 26 June, so the true total is higher.
• 226 of them came from Google Ads, 83 from ordinary Google search, and 11 from people sent by AI assistants such as ChatGPT.
• Like for like, the ads brought 62 enquiries in August and 60 in 1–26 September.
• After pest control bidding was switched to chase enquiries on 2 September, enquiries rose from 16 to 24 over 18 days on the same spend — a third off the cost of each one.
• 573 clicks from Google search to a domain that started from zero on 30 April.

Figures: Google Analytics and Search Console for zealserviceindustry.com and ZEAL’s Google Ads account, pulled 27 Sep 2026. Taps are not jobs won. The domain was new on 30 April 2026, so there is no before-figure.