Kama’a Spa
A new reflexology floor, and an ad account rebuilt around it.

Who they are

A Kota Kinabalu spa with four outlets

Kama’a Rejuvenation & Wellbeing Spa first opened in 2009. It runs a spa at Asia City, a new reflexology outlet in the same building, Kama’a Meridian and Kama’a Semporna, offering wellness massage, foot reflexology, spa journeys and facials.

What was broken

Two floors, two price lists, one ad account

In 2026 Kama’a opened a reflexology floor below its main spa, with its own prices and its own phone number. The ads had to tell the two apart, in the languages its customers search in.

And the spa needed to see which ads actually brought a message or a call, not only a click.

What we did

Rebuilt the account around the new floor

1. 1

   Counted every enquiry

   Every tap on WhatsApp, call, Messenger or the booking form on kama.com.my is now recorded and linked to the ad that brought the visitor. The website itself looks the same.

2. 2

   Every ringgit on Google Search

   Banner placements on other websites were switched off in July and Google’s partner sites in August, so the budget reaches people searching for a spa.

3. 3

   A campaign of its own for the reflexology floor

   In English, Malay and Chinese, with its own phone number and its own page on kama.com.my.

4. 4

   Ads that match the counter

   Every ad line checked against the spa’s own website and menu, so hours, prices and offers are what a customer finds when they walk in.

5. 5

   Stopped paying for the wrong searches

   Searches for other spas, places outside the service area and unsuitable requests are blocked, so the money goes to people looking for what Kama’a offers.

What changed

Enquiries the spa can now see

• 63 enquiries counted from ads between 2 July and 26 September 2026 — taps on WhatsApp, call, Messenger or the booking form. Before July none were counted, so there is no earlier number to compare with.
• 1,201 clicks from Google Search in 1–26 September 2026, against 912 in all of September 2025 — about 52% more per day.
• All ad spend now goes to Google Search.
• The reflexology floor received its first tracked enquiries within days of getting its own phone number and page (24–27 August 2026).

Figures: Kama’a’s Google Ads account, pulled 27 Sep 2026. Enquiries are taps by visitors who came from an ad, not confirmed bookings. Bingo manages the ads only; the spa’s website is not our build.