Platinum Dental Group
A rebrand, a fourth branch, and a website that finally measures enquiries.

Who they are

A Kota Kinabalu dental group with four branches

Platinum Dental Group runs four dental clinics across Kota Kinabalu — Api-Api, Fortuna, Inanam and the newest at Taman Soon Kiong — with general, orthodontic and implant dentistry across the group.

What was broken

The old site could not carry the new brand or the new branch

The group had rebranded and opened a fourth outlet. The old WordPress site still showed the previous identity and had no page for the new branch.

It also gave no picture of whether the website brought in enquiries at all. Taps on its WhatsApp buttons were not being tracked, so nobody could say what the site was worth.

What we did

Rebuilt on the same domain, with every enquiry counted

1. 1

   Rebuilt the site on Bingo’s Static Stack

   No plugins to patch, fast on a phone, hosted on Cloudflare. The new brand runs through every page.

2. 2

   Gave each branch its own page

   Hours, address, map and the doctors who practise there — including the new Taman Soon Kiong outlet.

3. 3

   Wrote the treatment pages and four landing pages

   Implants, clear aligners, braces and a sleep appliance, each approved by the clinic before publishing.

4. 4

   Put a WhatsApp button on every page and measured every tap

   So the clinic can see which pages start conversations, and the number below exists at all.

5. 5

   Launched on 7 August 2026 on the same domain

   Same Google Analytics, same Search Console — so the before and after are the site’s own record.

What changed

Enquiries the clinic can now see

• 167 WhatsApp taps logged in the first 45 days (7 August – 20 September 2026). The old site did not track taps, so there is no like-for-like “before” — we do not invent one.
• Most taps came from the appointment page, then the homepage and the outlets page; about seven in ten visitors arrived from Google.
• August 2026: 994 visits — the highest month in the 16 on record, up 24% on August 2025.
• “Dentist Kota Kinabalu” moved from position 9.2 to 5.2 and “braces Kota Kinabalu” from 13.1 to 5.9 (40 days before launch vs 40 days after).
• The site now appears for 1,447 different search terms, up from 1,036 in the 40 days before launch.

Figures: Google Analytics (WhatsApp taps, visits) and Search Console (positions, search terms) for platinumdental.com.my, pulled 18 and 23 Sep 2026. Website and enquiry data only; nothing here describes clinical results.