Permai Polyclinics
One website. 39 clinics. Thousands of patients.

The Challenge

A clinic chain growing faster than their digital infrastructure

Permai Polyclinics had scaled rapidly to 39 outlets across Malaysia — a significant achievement for any healthcare provider. But their website hadn't kept pace with their growth.

The challenge was multi-layered: they needed to serve patients looking for clinic locations and services, corporate HR departments researching Permai as a panel provider, and potential franchise operators looking to open new outlets.

Each audience needed different information, a different tone, and a different call-to-action. A generic clinic website wasn't going to cut it.

What We Built

A scalable healthcare website designed for multiple audience types

Bingo built permaipolyclinics.com — a full-featured healthcare website structured to serve patients, panel partners, and prospective operators from a single, well-organised site.

• Clinic locator and outlet directory

  All 39 clinic locations clearly listed — with addresses, operating hours, and contact details accessible without multiple clicks.

• Patient-facing services overview

  Clear, jargon-free breakdown of medical services — GP consultations, vaccinations, health screenings, occupational health — structured for patients doing their research before they call.

• Panel and corporate section

  Dedicated section for HR departments and corporate clients — explaining the panel process, coverage, and how to onboard Permai as a company medical panel provider.

• Franchise enquiry flow

  A clean path for potential franchise operators to learn about the Permai model and submit an inquiry — separating this audience from the patient-facing content.

• Trust signals throughout

  Medical certifications, accreditations, and professional affiliations clearly displayed — because healthcare decisions start with trust.

The Outcome

A website that serves 39 clinics without feeling like a maze

The live site at permaipolyclinics.com now works as a central hub for every audience Permai serves. Patients find their nearest clinic quickly. Corporate HR departments get a clear picture of the panel process without needing to call. Potential franchise operators have a dedicated entry point.

For healthcare providers, a well-organised website does more than look professional — it reduces inbound inquiry noise, filters audiences to the right channels, and builds the trust patients need before they walk through the door.